Greetings! We are Mark and Rebecca, baby wearers since 2000. Trying numerous baby carriers with our high maintenance firstborn, we discovered the comfort of nurturing our baby using our first SlingEZee. After two years, I (Rebecca) became a distributor for SlingEZee, simply because I was constantly asked where I got my sling from. I kept a box of SlingEZee’s in the trunk of my car for those interested in purchasing one. In 2003, due to work/family imbalance, Mark exited the high tech world and began Nurtured Family, an online store featuring SlingEZee, thinking it would be a short-term hobby. Our relationship with Tracy, the creator of SlingEZee, transformed from just being distributors, to being good friends. When Tracy asked if we would be interested in acquiring the SlingEZee brand, we were thrilled. Thus, Baby Holdings Inc. was born in January 2007.
SlingEZee has a long, rich history, going back to Tracy’s influence from Dr. William Sears, now widely known as an author and supporter of attachment parenting and good nutrition. Dr. Sears, who was her son’s pediatrician, considered Tracy’s son to be a high need baby. SlingEZee came about in 1987, at Tracy’s kitchen table. Tracy started as a sling distributor for Dr. Sears, but as changes were made, she veered off on her own with the support of La Leche League International. Tracy improved upon the sling design greatly, always keeping the breastfeeding mother first and foremost in her mind for every design element. In 2008, we improved upon SlingEZee’s design yet again, adding greater adjustability and giving SlingEZee a fresh, fashionable look.
In May 2009, we welcomed ZoloWear to Baby Holdings, along with our best selling Hava baby sling. ZoloWear is a wonderful addition, as an unpadded sling featuring gorgeous fabrics and a great fit. Hava is praised as a sling that brings together ultimate comfort and uncompromising style. With a passion for babywearing being lived out in our family, we are now pleased to offer top of the line baby slings – unpadded (ZoloWear), lightly padded (Hava), and padded (SlingEZee).